Google 2.0: Google Universal Search

Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.

The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google's New Navigational Links: An Illustrated Guide.

The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.

I will be watching this with interest as will the bulk of the Internets users. Any change to Google search results affects just about everyone. Hopefully these changes will enable better results to be shown and of course make finding relevant information a lot easier.

	Google Searchology Day: Recap Of Announcements	Search Engine Land	Wed May 16	0
	Google Universal Search, A Massive Effort	informationweek.com	Thu May 17	0
	Google Going With 'Unified Search' -- InformationWeek	informationweek.com	Thu May 17	0
	Google's Search Engine Goes Universal	Associated Press	Wed May 16	5
	Google Universal Search - A Brave New World For SEOs	directory.sootle.com	Thu May 17	0