YouTube Soon Bound For Bigger Returns? Maybe. It Depends.

YouTube may be dominating the Web video world in traffic - hugely so - but it hasn't yet been made into the moneymaking heavyweight its parent company, Google, wishes it to be.

That may be changing, say Quentin Hardy and Evan Hessel of Forbes.com. Though the company - or, more specifically, its proprietor, Google, isn't one to share numbers as to the its precise revenue stream, the site is purportedly en route to bag $200 million in revenue by the end of the year, and may increased that figure by 75% or more in 2009. That would amount to $350 million. Small change? According to Google's overall annual returns, yes.